The connected launch system for independent authors.

The whole thing, at a glance

Everything you need to know in ten seconds

• What it is

  One connected system

  Your book, your launch plan, your templates, your calendar and your promotion in one place, talking to each other.

• Who it is for

  Independent authors

  Self-published and indie authors launching without a publishing team behind them. Any stage, any genre.

• What is inside

  Five Launch Packs

  Templates, trackers and ready-to-use content for every stage of a launch, plus the plan and calendar that run them.

• What it costs

  Buy a Pack or the system

  Every Pack can be bought on its own, or take monthly access to the whole connected system. Every figure is on the prices page.

What is a connected launch system?

A connected launch system is one place where every part of a book launch knows about every other part: your book, your launch date, your plan, your templates, your content calendar and your promotion. Change one thing — your launch date, say — and everything else updates with it. It is the opposite of the usual setup, where a spreadsheet, a folder of downloads, a note app and a social scheduler each hold one piece and none of them talk.

I already have a spreadsheet and a folder of templates.

Then you already know the problem. The spreadsheet does not know your launch date moved, the templates do not know your book title, and neither of them will remind you that the reviewer you approached in March never replied. You are the thing holding them together, and that is unpaid work you are doing on top of writing.

I have not published yet. Is it too early?

No, and earlier is better. The plan is built from your launch date, so a book coming out in three months and a book that came out last year both fit. Authors arrive at every stage — manuscript finished but not registered, published but never properly launched, or relaunching with a new edition.

I cannot afford a whole system right now.

Then do not buy one. Every Launch Pack is sold on its own and is a finished piece of work the day you get it — start with the one that matches where your book actually is. The All-Access Launch Bundle costs less than buying all five separately, and monthly access opens the full connected system when you are ready for it.

I am not technical. Will I be able to use it?

It is a website you log into, and it tells you what to do next. There is nothing to install, nothing to connect and nothing to configure. If you can write a book, the hard part is behind you.

How is this different from a book launch checklist?

A checklist tells you what to do. It does not know your book, it does not move when your date moves, and it cannot write the email it is telling you to send. Everything in a connected launch system is already filled in with your book, and the promotion is attached to the same system rather than being the thing you still have to go and arrange.

How much does it cost?

Individual Launch Packs, the All-Access Launch Bundle and monthly access to the full Launch System are priced separately, and every figure is listed in plain text on our products and prices page. Professional services — copyright registration, publishing and promotion — are quoted for each book, because the work changes with the manuscript.